The Demo Process includes working with the actor to select the copy that highlights range, skill and marketability. We add sound effects and production values as needed to each spot and recording takes place in a New York sound studio. (If the actor isn’t in New York, he/she is responsible for finding a professional studio and for studio rental costs – likely one hour.)
It’s likely you’ll need some coaching before making your demo and Johnny will not direct a demo if he feels the actor isn’t ready to be competitive in the market. Commercial demos are completely different than audiobook demos and the skills required for commercial performance are also specific to the genre. Before any demo, the actor will need to schedule some time with Johnny to discuss copy and skill level.
“Johnny really helped me get a foundation for my VO career. Besides the fact that he is hilarious, he makes you feel comfortable in the booth and ready for the work. Great demo director and really prepared me for Commercial VO. He will find what you need to work on and help you break through. Loved working with him.” – Kyle Sauerhoefer